Marketing Localization
for heavy industry robotics brand
FJ Dynamics is a global technology company specializing in intelligent robotics and automation solutions. Their product portfolio spans heavy industries including agriculture and construction.
As the Regional Marketing Specialist for FJ Dynamics, I focus on making marketing messages resonate with North American audiences by adapting product messaging, visuals, and communication styles to align with local cultural values and expectations.
Market Search
Conduct comprehensive market research using surveys, customer data, Google Analytics, and Meta Suite. Generate reports that provide the team with a holistic view of the audience, identifying their interests, behaviors, and content consumption patterns across both online and offline channels.
Localize Content & Presence
Product Customization
Provide suggestions and insights on adjusting product categories to meet local regulatory standards, climate conditions, and industry practices based on market research.
Language Adaptation
While English is the predominant language, we also consider regional dialects and variations in terminology to make their messaging more relatable. For regions with significant non-English-speaking populations, such as Mexico and in certain areas of Canada, multilingual support are necessary.
Social Media & Google Ads
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Developed creative post/blog/email marketing calendar monthly
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Interviewed followers to form more appealing marketing strategies
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Directed the launch of the social media campaigns for new products and online events on FB/Linkedin/Twitter/Ins
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Operated A/B testing for Google Ads and led to a 15% average improvement in CTR
Public Relations
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Expanded 14 new media contacts
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Evaluated previous PR resources by ROI, CTR, and conversion rate, and improved the ROAS by 8%
Influencer Marketing
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Identified and recruited Influencers in farming, construction, surveying and mapping industries
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Incentivized Influencers to promote products and supported their production processI
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Achieved the goal of at least 50k impressions and 5 leads per video on average resulting in sustained sales growth
Local Events
I founded project teams and coordinated with different departments and contractors; accelerated the building of dealer networks for our products; improved sales revenue, and raised brand awareness through events
Farm Progress Show 2022 - Bonne, Iowa,
One of the largest outdoor farm events in the United States, showcasing the latest advancements in agricultural technology, equipment, and innovation.
Equip Expo 2022 - Louisville, Kentucky
A leading trade show in the outdoor power equipment, lawn, and garden industry. It draws professionals from landscaping, hardscaping, and outdoor services to showcase the latest equipment, tools, and technology.
Equip Expo 2022 - Louisville, Kentucky
One of the largest construction trade shows in North America, held every three years in Las Vegas. It showcases the latest equipment, technology, and innovations for the construction, concrete, and aggregates industries.
